Pricing options

Explain how different pricing options might be valuable to different segments of your audience.

Course curriculum

Learn what is covered in this course

  1. 1
  2. 2
    • Understanding UX

    • The Double Diamond

    • Innovation cycles

    • Human-centered design

    • Design thinking

    • Blind men & elephant

  3. 3
    • Common research methodologies

    • Hierarchy of reality

    • Exploring quantative

    • Exploring qualitative

    • The act of understanding

    • Exploring observational

    • Triangulation

    • Ethics in design

  4. 4
    • Study overview

    • Research planning

    • Understanding research questions

    • Recruitment

    • Creating a screener

    • Consent forms

    • Planning a session

    • Discussion guide

  5. 5
    • Introduction

    • Datasets

    • Visualising data

    • Value proposition design

    • Journey Mapping

  6. 6
    • Research proposal brief

    • Research Proposal Template (Free download)

    • Submit your research proposal

  7. 7
    • Share your feedback

    • Join the UX Design Research Essentials Community

    • Before you go...

You'll learn

By the end of the course, you will learn how to...

  • Select between various research methods

  • Develop a research plan

  • Plan a research session

  • Make sense of and visualise research data


Founder & CEO

Gerry Scullion

Gerry Scullion is CEO of This is Doing and also Founder of This is HCD, a global podcast and global design community. This is HCD includes a large international design focussed newsletter, 10+ podcasts on topics to enable change, an international Slack community, 12+ global community chapters around the world, Design Conference and Online Events. He has over 19-years professional design experience across a range of industries such as finance, healthcare, media, public services, social media and various startups. He contributed to the book ‘This is Service Design Doing’ (O’Reilly 2018) focusing on chapters about effective prototyping, and embedding Service Design teams within organisations alongside 200 service designers from around the globe. His purpose is to help enable access to strategic design to a global audience. Speak to Gerry about Service Design, Embedding Design into organisations and Human-Centered Design.