Course curriculum

  1. 1
    • Welcome to the Service Blueprint Essentials course.

    • Course introduction

    • Introduce yourself

    • Post in the community

    • Have course questions? Need help?

    • Meet your trainer

  2. 2
    • What is a Service?

    • What is service design?

    • The 3 P's - People

    • The 3 P's - Process

    • The 3 P's - Places

    • Culture

    • Design Thinking, Customer Experience and Service Design

    • Zoom

  3. 3
    • Journey Maps and Blueprints

    • What is a Blueprint?

    • The Value of a Blueprint

    • Using Blueprints to design future business concepts

  4. 4
    • Introducing McBurger Blueprint

    • Swim Lanes

    • Channels

    • Touchpoints

    • Front Stage & Back Stage

    • Stages

    • Sequencing

    • Line of Interaction

    • Line of Visibility

    • Service Moments

  5. 5
    • From Lo-Fidelity to High-Fidelity

    • Beginning your Blueprint

    • Designing the collaborative experiences

    • Making the Blueprint

  6. 6
    • Take your learnings to the next level with a Coaching Programme

    • Join in with the Service Blueprint Alumni Group